acmeformusic:

Trent Reznor & Package Innovation in the Music Industry

Michael Masnick: Trent Reznor Case Study at MidemNet 2009

In the above presentation at MidemNet 2009, Michael Masnick discusses Trent Reznor’s creative approach to music industry business models over a series of album releases. These releases were marked by free as a pricing option with a variety of deluxe packages that sold quite well. Fans were involved with the introduction of gamelike elements and the release of free content intended for remixing.

Masnick calls this the Connecting With Fans and giving them a Reason To Buy business model or CwF + RtB.

Though I would hesitate to call that a business model per se it’s certainly a powerful perspective that any business should employ.

I take Trent Reznor’s activities as a form of Revenue Innovation that combines Pricing and Package Innovation via experiments in price points and content bundling.

To some extend you could call this the Topspin approach to Package Innovation since they power many such experiments, introducing a digitally savvy approach to direct-to-fan relationships.

this is actually really interesting

(Source: acmeformusic)